Lil Rob (born Roberto Flores in September 1975) is a Chicano rapper from San Diego, California. Lil Rob debuted as an artist in 1992, prior to the release of his album Twelve Eighteen Part 1, he regularly moved as many as 100,000 units for each independent CD he recorded. The number Twelve Eighteen, which is also tattooed on Lil Rob's arms, represent the numeric value of the letters L and R, respectively, which are Lil Rob's initials. The number was used by Lil Rob during his days as a graffiti tagger.